Shopify Custom Website

Overview

This is not a Shopify theme with your logo dropped in. It's a fully custom Shopify build: coded from scratch to look and behave exactly how your brand demands, with none of the visual compromise of off-the-shelf templates. Built for brands where the store is the business.

What's Included

  • 01Strategy & Structure

    We start with a deep-dive session into your products, customer journey, and commercial goals. We map your store architecture: collections, product types, filtering logic, checkout flow, and any third-party tools, and align on the full scope before a single line of code is written. You walk away with a clear project brief and custom timeline.

  • 02Bespoke Shopify Design

    We design the full store from scratch: homepage, collection pages, product pages, cart, and every supporting template. No Shopify theme constraints, no pre-built components. Every layout, interaction, and detail is designed specifically for your brand and submitted for approval before build begins.

  • 03Custom Theme Development

    We code the entire Shopify theme from the ground up using Shopify's Liquid templating language. Smooth animations, custom filtering, dynamic product displays, sticky navigation: every detail coded specifically for your brand. No third-party theme frameworks. No compromises.

  • 04Shopify Configuration & Integrations

    We set up your full Shopify back end including collections, products, metafields, discount logic, shipping rules, payment gateways, and any apps or integrations your store needs. If it connects to Shopify, we can build it in.

  • 05SEO & Launch-Ready Setup

    We build with SEO best practices: clean code structure, fast loading speeds, meta tags, schema markup ready, forms, and analytics. You provide content; we make it easy to optimise.

  • 06Launch, Testing & Handover

    We run full cross-browser/device testing, connect your domain, and launch. You get detailed handover sessions, custom admin guides, source code access, and priority support. Your team can run everything long-term; we stay available for future expansions.

Timeline

Before we start

You complete a short questionnaire and share your brand assets, current Shopify setup (if any), product catalogue, and goals. We confirm scope, feature list, and integrations so the build can move cleanly from day one.

Phase 1: Kickoff & Strategy

Onboarding call to align on store goals, sitemap, user flows, and technical requirements: custom theme, apps, third-party integrations, checkout customisations. We lock the plan and deliver a project timeline for approval before anything is built.

Phase 2: Homepage Design

We design the homepage using your existing brand assets, built around your products and primary conversion goals. Your feedback sets the visual direction for the full store.

Phase 3: Full Design System

We design all remaining pages and components using the homepage system. Interactive elements, animations, and integrations are mapped. Full designs submitted for approval.

Phase 4: Custom Theme Development

We build your fully custom Shopify theme: all templates, sections, blocks, and responsive behaviour. No Shopify presets. Every component coded to match approved designs pixel-perfect.

Phase 5: Integrations

We build any custom Shopify functionality: metafields, custom app blocks or checkout extensions and connect all third-party integrations (ERP, CRM, fulfilment, etc.). Full end-to-end testing across all flows.

Phase 6: Launch & Handover

We connect your domain, go live, and host handover sessions. You get full admin access, detailed guides, and priority support to run it long-term.

FAQs

  • 01What exactly is included?

    The Shopify Development build includes discovery and store architecture planning, full custom design across all store templates, custom Shopify theme development from scratch, Shopify configuration and integrations, QA and on-page SEO, and a live handover session. Revisions are included: we present designs in phases and refine based on your feedback before moving to build.

  • 02What's not included?

    Copywriting, photography, product photography, and third-party app subscription costs are not included. If your build requires specific integrations with complex back-end logic (memberships, client portals, multi-location booking systems) we'll assess whether these fall within scope or require a Custom Website.

  • 03What makes this different from Website Sprint or Website Build?

    Those use no/low-code platforms with fixed scopes. This is fully custom-coded for unlimited design, animations, and integrations. Your site becomes whatever your business demands.

  • 04Do I need an existing Shopify account?

    No. If you don't have one, we'll set it up as part of the build. If you already have a Shopify store with existing products and data, we'll connect to it and migrate or restructure as needed.

  • 05What kinds of integrations can you do?

    Anything with an API: Shopify for full e-commerce, Mindbody for class bookings, custom client/staff logins, payment systems, or tools you already use. It all lives inside your site seamlessly.

  • 06How is this different from the E-commerce Web Build?

    The E-commerce Web Build uses Framer for the marketing and design layer, with Shopify handling the commerce back end. It's ideal when you want a design-led brand site with an integrated store. The Shopify Development build is for brands that want to live entirely within the Shopify ecosystem: the entire experience, from homepage to checkout, is built and managed in Shopify.

  • 07What if I need changes after launch?

    We offer a post-launch support window to fix bugs and small issues after go-live. New features, additional templates, or design changes after that window are treated as new scope. For ongoing development, you can book follow-up sprints or move into our creative subscription model.

  • 08When is a Custom Website the better choice?

    If your store needs to operate outside the constraints of the Shopify ecosystem: custom client portals, membership logic, real-time data, or a fully bespoke CMS, a Custom Website built in Next.js is the right direction. We'll tell you honestly during the enquiry stage.

  • 09Are revisions included?

    Yes. The build includes two rounds of revisions: one after the homepage design and one after the full store design. Feedback needs to be consolidated and returned the same day we share designs in order to hold the timeline. Revisions beyond the two included rounds, or changes requested after design lock, are treated as new scope and quoted separately.

  • 10What kinds of integrations can you do?

    This package covers plugin-based integrationsc: onnecting and configuring Shopify apps for things like email marketing, reviews, loyalty programmes, subscriptions, fulfilment, and analytics. If your integration requires custom API development or bespoke backend logic, that falls outside this package and would move into a custom scope.

    Not sure if your tool has a Shopify app? Flag it during the enquiry stage and we'll let you know.

  • 11Do I need branding or web first?

    If your brand identity doesn’t exist yet, or no longer reflects where you’re heading then it’s best to start with branding. If your brand already feels solid but your website feels outdated, misaligned, or non-existent, then a web-focused product is the next step.

  • 12What if I’m not sure which one is right?

    If you’re between options, share your current brand, your goals, and your timeline, and we’ll recommend the best product or a simple sequence, like branding first and web after.

  • 13What Is The Difference Between The Website Packages And What Platform Are They Built On?

    The difference between the Website Sprint, Full Website Build, and Custom Website lies in the level of structure, design depth, and technical customization.

    • A Website Sprint is a fast two-week build for brands that already have their content and direction ready. It focuses on delivering a clean, polished website efficiently.
    • A Website Build allows for more thoughtful structure, refined design, and a fully developed site with multiple pages and a flexible CMS.
    • A Fully Custom Website is completely bespoke. Both the design and the backend are built from the ground up, including a custom CMS tailored to how your business manages content.

    All websites are built on modern platforms that allow you to easily update and manage your content once the site is live.

  • 14When Is A Fully Custom Website The Right Choice?

    A Fully Custom Website is ideal for brands that need something highly distinctive or technically tailored. This is typically chosen by businesses that require unique functionality, a completely bespoke design, or a platform built specifically around their workflow.

  • 15What Makes Your Approach Different?

    Clients usually choose to work with us because they connect with the style and creative perspective already present in our work. Rather than adapting to every possible aesthetic, we focus on building brands within a clear design language that reflects our studio’s approach.

    Much of our experience is within wellness, lifestyle and modern consumer brands, giving us a strong understanding of what works both visually and strategically in these spaces. Our goal is to create identities that feel distinctive, timeless and aligned with the long-term vision of the business.

    For this reason, our process is structured and focused. We present carefully developed directions at key stages so decisions remain clear and the project moves forward efficiently.