14-Day Brand Build

Overview

The Brand Sprint gives you a logo. The Brand Build gives you a brand. Across 2 weeks, we deliver the entire visual system: a logo with usage rules and lockups, a colour palette with all codes, a complete typography hierarchy, a stylescape, image direction, desktop and mobile homepage mockups, three custom brand applications of your choice, and a full brand guidelines document. If you already have your strategy, personas, and tone of voice sorted, we go straight to the visual work. If you don't, you can still do the Brand Visual on its own, or upgrade to the full Brand Immersion for an additional €3,500 to add the strategy and voice work.

What's Included

  • 01The brand build workshop

    The brand build workshop is a focused, single session where we get inside your brand. We dig into your vision, your audience, and what sets you apart so that every creative decision we make from that point forward has a clear direction behind it. Think of it as the foundation everything else is built on.

  • 02Stylescape

    1. 3 Visual Moodboards (you select 1)
    2. Defined Visual Language
    3. Supporting Graphic Elements
    4. Layout System Direction
  • 03Logo System

    1. 3 Logo Design Directions (you select 1)
    2. 1 Primary Logo
    3. 1 Wordmark Logo
    4. Black & White Variations
    5. Logo Lockups
    6. Exclusion Zone Rules
    7. Minimum Size Rules
    8. Correct & Incorrect Usage Examples
  • 04Colour System

    1. Primary & Secondary Palette
    2. Pantone, CMYK, RGB & HEX Codes
    3. Colour Pairing Guidance
    4. Contrast & Accessibility Rules
    5. Application Examples
  • 05Typography System

    1. Primary Typeface
    2. Secondary Typeface
    3. Hierarchy System (H1, H2, Body)
    4. Letter Spacing & Line Height Rules
    5. Alignment Rules
    6. Typographic Pairing Examples
  • 06Image strategy

    We create clear visual concepts for your brand. From moodboards and references to styling, composition and tone, we shape a cohesive visual direction that feels distinctive, relevant and built to connect with your audience.

  • 07Real-World Applications

    1. Homepage Mockup (Desktop)
    2. Homepage Mockup (Mobile)
    3. 3 Brand Application Mockups
    4. Visual Context Examples
  • 08Brand Guidelines Document

    1. Logo Usage Rules
    2. Colour Rules
    3. Typography Rules
    4. Voice Guidelines
    5. Visual Examples
  • 09Final Asset Package

    1. All Logo Files (AI, SVG,PNG)
    2. Colour Codes
    3. Typeface References
    4. Organised Delivery Folder

Available Extras

  • 01

FAQs

  • 01Do I need branding or web first?

    If your brand identity doesn’t exist yet, or no longer reflects where you’re heading then it’s best to start with branding. If your brand already feels solid but your website feels outdated, misaligned, or non-existent, then a web-focused product is the next step.

  • 02What if I’m not sure which one is right?

    If you’re between options, share your current brand, your goals, and your timeline, and we’ll recommend the best product or a simple sequence, like branding first and web after.

  • 03What if I need revisions?

    Our packages are fast-paced, focused, timeline-bound projects without revision. Once the creative direction is decided we don’t believe revisions are needed or required.

    • For branding and design jobs we accommodate revisions at an additional fee, in which case 48 hours will be added to each revision. Revisions can be requested once a specific task is completed and handed over, for that specific task at hand. Approved tasks are not eligible for revisions within this scope. This keeps the process smooth and efficient.
    • For websites, revisions during the design phase are handled with the process mentioned above. Once the website design is approved and signed off, revisions on coded elements are charged per 5-hour units, understanding that re-coding already approved designs is time consuming. In these context, a revision is a change on an already approved design. Deviations from design or bugs are fixed at no extra cost.
  • 04Why Does Strong Branding Matter For My Business?

    Strong branding creates clarity, trust and recognition. It helps your business communicate its values, attract the right audience and stand out in a crowded market. A well-built brand system ensures everything from your website to social media feels consistent and intentional.

    Over time, this consistency makes your brand memorable and instantly recognizable; like how seeing the colour red immediately brings Coca-Cola to mind.

  • 05What If I Don’t Like The Direction?

    To keep the process efficient and timelines predictable, revisions are not included by default. Instead, we focus on presenting clear, considered options throughout each stage so you can choose the direction that feels right. If additional revisions are needed, they can easily be added on as required. This approach allows you to only pay for what you actually need while keeping the process focused and on schedule.

    Clients usually choose to work with us because they connect with our design approach and visual style. The process is intentionally structured to allow our expertise to guide the work while still giving you clear decision points along the way.

  • 06What if I don’t have a brand name?

    We can add a Naming Consultation to your package. This includes two one-hour sessions across two days where we brainstorm naming ideas together using different creative frameworks. The time between sessions allows space to reflect before refining the strongest directions.

  • 07Who Owns The Final Brand Assets?

    Once the project is complete and final payment has been made, you will receive all final brand assets. These assets are yours to use across your business, marketing, and future materials. As the design studio behind the work, we retain the right to showcase the project within our portfolio, website, social media, and marketing materials.

    Ownership of the work transfers only once the project has been paid in full. If any outstanding payments remain, all concepts, designs, and assets remain the property of EEZE Studio and may not be used or reproduced.