Brief

Maja is a boutique hospitality brand inspired by the love story of Marie and Jake—a celebration of exploration, connection, and timeless romance. As the brand expanded from hotel to spa and studio, its fragmented visual identity and limited Showit site no longer reflected its depth or growth. Eeze Studio was tasked with uniting Maja under one cohesive presence that captured its essence across brand and digital touchpoints.

Approach

Eeze Studio revisited Maja’s aesthetic from the ground up, defining an identity anchored in elegance and wanderlust. The focus was on building visual and experiential harmony—aligning the brand’s story, tone, and imagery across all platforms. Every step prioritized cohesion, from refining visual direction to streamlining the user journey through an adaptable, elevated digital experience.

Scope:

The collaboration covered full brand development, visual direction, and packaging design alongside a custom website powered by Sanity CMS. Eeze integrated Smoobu via API for real-time bookings and linked Glofox for the spa and studio. The result is a refined visual system and digital hub that feel unmistakably Maja-romantic, sophisticated, and effortlessly intuitive to manage.